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Disney is the king of the graveyard
Disney bears $1.63B of the top-30's losses โ almost 40%. The combined bill from John Carter, Lone Ranger, Marvels, Snow White and Indy 5 alone clears $930M.
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Budgets keep climbing, hits don't
The average bomb budget jumped from $44M in the 1980s to $217M in the 2020s โ a 5ร rise. Marketing now routinely matches production cost; a $200M movie needs $500M+ to break even.
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The 2010s rebooted a graveyard
14 of the top-33 bombs land in the 2010s โ more than the 1980s, 90s and 2000s combined ($1.9B in losses). IP-driven mega-budgets (John Carter, Lone Ranger, 47 Ronin, Mortal Engines) all bet the studio on franchises that never started.
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Superhero immortality has cracked
Three superhero films now sit in the top-22: The Marvels (โ$237M), The Flash (โ$155M), Dark Phoenix (โ$115M). For 15 years the genre lost no money โ the 2023โ24 cliff was sudden, and both Marvel and DC scaled back release slates after.
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A bomb can be a great movie
Furiosa got 90% on Rotten Tomatoes and still lost Warner $120M. Treasure Planet (69%) became a cult classic but cost Disney $85M. Quality and box office stopped predicting each other long ago.